Retail Media Manager Foods (d/w/m)

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Retail Media Manager Foods (d/w/m)

JOB PURPOSE

The German Foods Business Unit is home to iconic brands such as Knorr, Hellmann´s and The Vegetarian Butcher and is accountable for the business in Germany. The overall goal is to lead the foods business into a sustainably profitable and growing future and to steadily gain market share.

The Retail Media Manager is responsible to generate growth by stepping up our retailer media partnerships, including priorities such as data agreements and joint brand-retailer campaigns. We want to grow the German retail media offering with our retail partners, but also need to develop them to offer retail media opportunities that are competitive vs. other media offers from publishers. This role will leverage shopper, media and consumer data to build strong full-year plans with retailers, driving strong innovation plans.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• As a Media Strategist & Business Partner you need to

  • Translate omnichannel/eCommerce business priorities into media strategy to accelerate growth across shopper platforms. 

  • Explore and evaluate new retail media partnerships and focus on volume growth for foods.

  • Deepen the actual partnership with the key omnichannel Rewe and evolve towards a longterm strategic partnership: drive better retail media practice and data sharing, establish best-in-class retail media WOWs and media practice

  • Key Business Partners:

    • Brands: understand brand objectives, business goals and holistic media plans to develop proper customer specific media briefs  

    • CSP: understand customer business goals and holistic marketing strategies

    • Customer Business Development

    • Retailer media publishers groups

    • Media, Performance and content agencies

    • Global Performance Team Foods

    • Global digital partners: Tiktok, Meta, Google, Amazon, liveramp, tradedesk

  • Co-author research and measurement roadmap with CMI and or Third Party Measurement agencies (OP, Annalect)

• Execution Powerhouse

  • Oversight of media rate cards and Joint Business Planning

  • Development ways of working, internally and externally business goals

  • Stewardship and sharing of media performance with key Business Units stakeholders

• Drive Retail Media Best Practise and Test & Learn Agenda

  • Develop & champion media best-practices for performance marketing

  • Create learning modules, in conjunction with the media and performance agencies, to share both broad ecosystem content and detailed measurement that matter for all retail media inventories (Video, Display, Search, DOOH).

WHAT YOU WILL NEED TO SUCCEED

• A minimum of 2 years of dcommerce and/ or performance media experience

• Working knowledge of Retailer / Omni Media ad products and tools

• Ability to operate both strategically and tactically in a high-energy, fast-paced environment

• Communication and collaboration skills that enable you to earn trust up, down, and across the company

• Eager to champion new ideas

• Ability to analyze and propose data-driven solutions

• Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business

• Fluent German and English are required

WHAT WE OFFER:

• Great colleagues and the greatest possible creative freedom

• Attractive remuneration and additional financial benefits

• Flexible working hours and the opportunity to occasionally work remotely

• Work location in the heart of Hamburg. Here is a film about our office: https://www.unilever.de/our-company/neue-arbeitswelt-und-kultur-in-der-neuen-burg/

• Discounts with our cooperation partners & subsidized lunch 

• A wide range of training opportunities and 24/7 access to our own learning platform

• Wellbeingactivities e.g. company medical care, company health management & a 24/7 counselling service

• A discounted "Germany" ticket & company bike

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