Social Media & Digital Lead - SheaMoisture

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

• Develop and implement a comprehensive social media and community engagement strategy that aligns with SheaMoisture’s overall marketing objectives and foster a positive and active online community. 
• Lead and manage the development and execution of content on our owned social channels including proactively identifying emerging trends, platforms, and opportunities to keep SheaMoisture at the forefront of the social media landscape.

WHAT WILL YOUR MAIN RESPONSIBILITES

• Lead the 'voice' of the brand online and build strong engagement with communities across social media platforms using our owned channels including fostering community engagement by actively monitoring and responding to comments, messages, and mentions, building and maintaining relationships with followers and identify opportunities to amplify user-generated content and develop/implement strategies to connect more intimately with our community both online and in-person.
• Collaborate with cross-functional teams to make sure that the content we’re making for social can be maximized across other channels and collaborate with Content Lead and Influencer Marketing Lead to share community insights and inform future content and campaign strategies. 
• Champion user-generated content (UGC), identifying and elevating authentic content that resonates with SheaMoisture and our community.
• Track and analyze social media metrics to assess the effectiveness of content and campaigns-- provide regular reports with actionable insights to inform future strategies.
• Continuously optimize our social media strategy based on engagement insights and trends.
• Other social content and influencer duties as assigned. 
  

WHAT YOU WILL NEED TO SUCEED

• Experience & Qualifications
  • Community Management Experience: Proven experience directly managing online communities, ideally for brands or in the beauty industry. This could include:
    • Growing and engaging social media audiences
    • Creating and executing community engagement strategies
    • Moderating online discussions and managing conflicts
    • Tracking and analysing community metrics
  • Content Creation Experience + Copywriting: Demonstrating the ability to create engaging content for social media, or other online platforms.
  • Customer Service Experience: Experience interacting with customers, addressing inquiries, and resolving issues in a professional and empathetic manner.
  • Additional Desirable Experience
    • Experience with Beauty Brands: Working directly with beauty brands, retailers, or agencies is a significant advantage.
    • Knowledge of Beauty Industry Trends: Demonstrated understanding of current beauty trends, products, and consumer behaviour.

Skills

• Core community Engagement & Management:
  • Online Community Building: Demonstrated ability to cultivate a positive, engaged online community around a brand. This includes understanding platform dynamics and fostering authentic interactions.
  • Social Media Expertise: In-depth knowledge of relevant platforms (Instagram, TikTok, YouTube, etc.), including best practices, content formats, and audience nuances.
  • Community Moderation: Skilfully moderating discussions, addressing conflicts, and maintaining a safe, inclusive environment. This requires strong judgment and sensitivity to diverse perspectives.
  • Relationship Building: Building and nurturing relationships with community members, influencers, and internal stakeholders. Excellent communication (written & verbal) and active listening are crucial.
  • Community Insights & Analysis: Analysing community data, identifying trends, and extracting actionable insights to inform brand strategy and content.
  • Proactive Engagement: Taking initiative to spark conversations, run interactive activities (polls, Q&As, contests), and foster a sense of community beyond simply reacting to comments. This was mentioned in your "proactive community engagement" point.

Beauty Industry Expertise:

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
• Trend Awareness: Staying ahead of beauty trends, new product launches, viral challenges, and influencer activity to keep the community engaged and relevant.
• Community Sensitivity: Understanding the importance of inclusivity in beauty, representing diverse skin tones/hair types, and navigating sensitive topics (e.g., cultural appropriation) with care.
• Competitive Awareness: Keeping up with competitor activity and best practices in the beauty space to identify opportunities and stay ahead of the curve.

Content & Communication:

• Copywriting & Tone of Voice: Excellent written communication skills, adapting brand voice and tone for different platforms and audiences.
• Content Creation (preferred): Experience creating engaging social media content (text, images, videos) tailored to beauty audiences.
• Storytelling (preferred): Crafting compelling narratives that resonate with the target audience and foster community engagement.

Customer Service & Brand Advocacy:

• Empathy & Responsiveness: Responding to customer inquiries and concerns with empathy, understanding, and professionalism. This includes addressing product questions and handling feedback (positive and negative).
• Conflict Resolution (preferred): Experience handling difficult conversations and resolving customer issues effectively, de-escalating situations, and finding mutually agreeable solutions.
• Brand Advocacy (preferred): Genuine passion for the brand and the ability to authentically represent and advocate for it within the online community. This includes promoting positive brand sentiment and addressing concerns constructively.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Pay: The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.