Senior Brand Manager, Yasso Innovation

Background & Purpose of the Job

We are looking for a creative and innovative Marketer ready to get on the front lines with our brands and people. The ideal candidate has experience leading cross functional teams, product launches and Masterbrand creative campaigns. Can apply strategic thinking, towards a destination portfolio and set a clear path for long term value creation. Ensure Yasso continues strong growth trajectory while staying culturally relevant on trend with better for you indulgent offerings and engaging consumers with breakthrough communications.

Lead continuation of Yasso integration into the total Ice Cream portfolio. Lead Yasso communications framework for long term value creation. Mobilize cross functional teams to deliver on time and in full. Although not directly responsible for the P&L, this role requires an in-depth understanding of margin statements and profitable product launches. This position will require an in-depth understanding and appreciation of market trends, consumer insight and category dynamics to support best in class campaign and develop innovation platforms that address people’s needs. Spearhead solutions for a complex CM and Supply Chain network and provide creative solves for how to overcome technical constraints.

Who You Are & What You’ll Do

You are a passionate marketer who always puts the consumer at the center of business decisions. The Yasso Innovation Brand Manager will be held accountable for leading innovation, developing unmissable campaigns and assets, superior tasting products and developing long term strategy to sustain core portfolio.

• Lead category trend work and consumer research by partnering with consumer insights team to conduct research on innovation and product concepts

• Navigate the Unilever systems for speedy integration

• Develop innovation pipeline by working with cross functional teams to ensure product mix is launched on time and in full

• Partner closely with Procurement and Supply Chain to manage capacity, identify contract manufacturers where relevant

• Partner with R&D to manage product and packaging transitions, improvements and updates

• Work hand in hand with the operations marketing team to ensure flawless execution in market

• Develop owned channel assets including on time, in full delivery of all materials for eCommerce pages

• Have an appreciation for better for you propositions and trends

• Day-to-day management includes:

• Feedback from quality and consumer engagement teams

• Budget optimization

• Staying close to in market performance and competitive dynamics

What You’ll Need To Succeed

• Bachelor’s degree required, MBA a plus

• 5-7 years’ experience in brand marketing, preferably in Consumer-Packaged Goods

• Understanding of digital and eCommerce

• Clear demonstration of successful, consistent delivery to the business

• Clear demonstration of project management and leadership skills

• Experience working with agencies and media partners

• Experience working with different customer channels

• Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure

• Ability to deliver both verbal and written communication in a simple, compelling manner

• Ability to think strategically, both from a brand and portfolio view

What We Can Offer You