Lead Generation Specialist - New York

Lead Generation Specialist-Unilever Food Solutions 

Location: Remote

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT FOOD SOLUTIONS (UFS)

Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOIN UFS

Unilever Food Solutions (UFS) is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

JOB PURPOSE

As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market and as fundamental efforts to ensure your success you will:

• Help shorten the sales cycle by creating new contacts with targeted restaurant and non-commercial accounts with the intent to bring new culinary inspiration to their menus.
• Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations
• Follow through with marketing action plans ABM (Account Based Marketing), where customer leads need to be contacted after responding to UFS marketing campaigns
• Create Penetration playbook, build basket affinities for Citadel
• Conduct Analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers
• Utilize Salesforce, Firefly to better target non-commercial operator leads in Education and Entertainment channels.Connect with and secure new meetings with key stakeholders
• Support the unique Operator Group in your market by helping design action and engagement plans with TDMs. (example: NYC / Deli)
• Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%
• Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnerships   
• Conduct F2F and Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes. Use relevant selling stories to help deliver the revenue savings and or efficiency improvements from UFS solutions   
• Build & Nurture relationships with key Trade Partners and local Distributor Sales Reps
• Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management
• It is an exciting role and a great development opportunity for an ambitious and motivated individual. It’s a role where the right individual can really make a difference  

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Digital & Data Responsibilities:   

• Engage on automated warm leads & targeted leads driven via CRM (Salesforce)  
• Drive conversion of leads in the territory  
• Grow penetration, strike rate target achievement based on SKU prioritization.  
• Data Enrichment – continuously enrich all operator data to ensure personalized content  
• Implement Omni channel (On and Offline) contact strategy for your territory   

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 2-3 years of working experience preferably in the Foodservice Industry  
• Proven track record in sales, preferably in the Foodservice Industry  
• Digital & Data analysis, compiling action plans from insights 
• Strong working knowledge of Excel, MS Office, Power BI  

Unilever Performance Behaviors:  

• 3 Steps Ahead
• Focus on What Matters Most
• Deeply Caring
• Deliver with Excellence  

What We Can Offer You

Unilever at a Glance | Working at Unilever | Powering our Purpose | Planet & Society | Unilever’s Brands | Unilever on LinkedIn | Strategy | Unilever | Diversity, Equity & Inclusion | Careers at Unilever |  Benefits, Learning, & Wellbeing | Latest News About Unilever  #WC123

Pay: The pay range for this position is $58,700 to $86,280. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non-discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

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