Ice Cream US Marketing Influencer ABM

Job Title:Ice Cream US Marketing Influencer ABM

Location: Englewood Cliffs, NJ

Terms & Conditions: Full time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company.We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE:

Are you passionate about the latest social media trends? Always the first to try new TikTok recipes? Unilever Ice Cream is seeking a dedicated influencer marketing specialist to support the US Ice Cream Earned/Influencer Lead on year-round creator campaigns. The ideal candidate will own influencer marketing initiatives from concept to execution, ensuring alignment with brand strategies in the US market.

KEY RESPONSIBILITIES:

• Develop and drive North America influencer and creator marketing strategies that support brand initiatives with a focus on brand building, awareness and cultural relevance

• Collaborate with cross-functional teams to develop briefs for content creation from concept to execution

• Serve as primary point of contact for influencer marketing agency partners

• Define and track KPIs to measure the success of influencer campaigns, providing actionable insights

• Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with overall marketing strategy

• Identify and proactively flag relevant social trends

• Provide regular reports on campaign performance to brand teams and senior leadership, highlighting key metrics, successes and areas for improvement

• Partner with paid media teams to facilitate trafficking of paid assets

WHAT YOU NEED TO SUCCEED: 

• Influencer, creator & agency partnerships

• Communications effectiveness

• Campaign measurement and optimisation

• Communications asset development

• Performance marketing

• Audience marketing

• Creative briefs and briefing

• Bachelor’s degree in Marketing, Communications or a related field

• 3+ years of experience managing influencer marketing, preferably within the food/CPG space and in platforms such as Meta and TikTok

• Proven track record of successful influencer campaigns that drive brand awareness, engagement and sales

• Strong understanding of social media platforms and influencer marketing trends

• A passion for cultural trends, what’s happening in the news and evolving best practices in social media

• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously

• Proactive and creative problem-solver, with a passion for innovation and staying ahead of new trends

LEADERSHIP:  

Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Pay: The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.  

Bonus: This position is bonus eligible.  

Long-Term Incentive (LTI): This position is LTI eligible.  

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.   

What We Can Offer You

Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability