Ice Cream Media Analyst UK & Ireland

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

Job Title: Ice Cream Media Planning Assistant UK & Ireland

Location: UKI Head Office

Work-Level: WL1C

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.  

Committed to innovation and quality we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. The UK & Ireland (UKI) is one of the biggest ice-cream markets in Europe and the work world, delivering nearly £500m turnover across Retail, Out-of-Home and D-COMM channels. This role is an exciting opportunity to join the UKI media team. You will develop relationships both with Marketing teams and externally with both media agencies and retail media partners. You will be part of the UK& Ireland media team who engages both with Europe and Global media teams and will support on media execution to ensure strong media ROI. 

JOB PURPOSE

This role is an exciting opportunity for someone who is passionate about media and looking for an opportunity to work across multiple brands, channels and audiences. You will support the marketing team in understanding the ever-changing media landscape including new HFSS media legislation. The new Ice-Cream company wants to be on the forefront of innovation in both traditional and digital marketing, both on and offsite, working directly with media agencies and retailers as they develop and scale their media capabilities. To achieve this, we need people with a passion for data and digital marketing, who are not afraid to break convention and is willing to try new things and can influence media partners to do the same. We are seeking an energetic, results-driven ice-cream lover with proven media abilities and passion for delivering unmissable media experiences.

RESPONSIBILITIES

This role is critical to support the UK & Ireland Head of Media across Media Planning and Retail Media both in year and in through the ice-cream separation process. 

Media Planning & Activation 

• Responsible for analysis of digital media execution in particular relating to data driven marketing (including the use of 1P,2P,3P data), search and performance marketing > look for room to improve 

• Work with the DCOMM Performance marketing/retailer media experts to drive optimisations both on and off the retailer.  

• Ability to advise on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way. 

• Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Ability to upskill the marketing team on key media innovation/topics.   

• Support the HFSS future-proof media strategy and planning with both internal and external partners  

End-to-End Retail Media

• Tracking and monitoring Retail Media JBPs (ensure JBP includes instore, offsite, and online, this requires close collaboration with Shopper): 

• Plan and execute offsite campaigns via Retail Media Networks, this includes effectively briefing relevant agencies 

• Build campaign briefs with defined audiences, KPIs and clear campaign objective   

• Manage budget process from forecasting to PO raising etc 

• Own DDM post campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAMs, Shopper, DMC & Brand   

• Coordinate with every retailer incl. Shopper Marketing and CBD team 

ALL ABOUT YOU

• Extensive analytical skills to analyse data to make informed decisions, optimize processes and costs. Problem solving mindset, able to work with agility and adapt to a changing media and market conditions. Strong eye for detail. 

• Effective Communication & Collaborative way of working to convey complex information clearly and build relationships with stakeholders at all levels. Strong communicator: Superior verbal and written communications skills with extreme attention to detail. 

• Confidence and capability to highlight and challenge decisions when they do not take in consideration full E2E impact. 

• Truly business partner mindset: bringing consumer and shopper insight at the core of the Marketing and CSP teams’ decisions 

• Flexibility to adapt to changing market conditions, media technologies, and organizational needs. 

EXPERIENCE:  

• Experience at a media agency (ideally account manager level) or similar.

• Advertising/Media budget management experience  

• Retail Media expert: experience working with Retail Media Networks in UK, ideally even from a retailer background.  

• Experience in driving change and embedding media innovation in the business 

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your Talent Card, CV and 2023 End-Of-Year Assessment. If you have been informed that you are at risk of redundancy, please make sure to tick this box during your application and also attach your letter of redundancy to the application. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application. By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to apply for other positions. 

We take pleasure seriously. Join the Ice Cream team now!

NOTES

Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Juli Molina on Juli.Molina@unilever.com

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).

Relocation to the UK

Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.