Digital Commerce Brand Deployment & Optimisation Manager

Digital Commerce Brand Deployment & Optimisation Manager

Location: Kingston

Full time, hybrid working policy

Job Purpose

Digital commerce continues to grow at an exponential rate, empowering an on-demand culture where shoppers will pay a premium for convenience and demand a seamless shopping experience. This has created an expectation that anything you need can be with you in as little as 15 minutes. To continue to grow our portfolio of world-famous brands it is critical that we put digital commerce at the heart of our strategies. The shift from physical stores towards connected seamless journeys is here and continuing to explode, as is the number of touchpoints we have available to reach our shoppers. Digital channels are now a place of inspiration as well as for purchase.

The dCom Brand Deployment & Optimisation Manager is the go-to for all things digital across the Unilever market, for our customers, our brands and our shoppers. Accountable for search and growth. You’ll own and influence service provider collaborations and contracts. You will build cross functional partnerships to support end to end seamless digital launches. You will be the conduit between marketing & Omnichannel retailers to ensure the right content is deployed and optimised and experienced by our shoppers.

Responsibilities

• Drive the business through content deployment, optimisation and performance.
• Combine with our Business Group content managers as they lead for digital evolution in product content.
• Business partner for third party providers and drive new insight for our digital capability focusing on search, stock availability and overall user experience.
• Search Champion for the UK&I working collaboratively with other markets to share best practice and new opportunities.
• Unlock the potential of AI for business benefit.
• Support retail execution to drive organic search across Omnichannel partners.
• Lead Ratings & Reviews working with brand team to drive count and average rating.
• Upskill wider commercial & brand functions via workshops on search, Omnichannel assets, and Perfect Store Online (PSO).
• Support marketing and end to end launch functions on our Content Suite to include TAB, KWERY, PIM.
• Build best practice playbooks on ‘how to win’ to be shared with both internal & external stakeholders.
• Drive a collaborative and experimental culture, always seeking to make incremental gains in our ways of working.

Key Skills

• Experienced digital professional preferred but not essential.
• Experience working in search.
• An understanding of content management systems.
• At ease working through uncertainty and managing complexity.
• Foundational understanding of the potential of AI and its application relevant to the role.
• Comfortable challenging the status quo, thinking differently to solve business challenges.
• Able to prioritise and flex workload as the demands of the business require.
• Ability to influence and have impact.
• Analytical capability to work through large datasets and pull out the key insights.
• Project management experience will be beneficial.

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com)