Assistant Brand Manager - Ice Cream

Job Title: Assistant Brand Manager - Ice Cream

Location: Dublin Citywest Head Office

Work-Level: WL1C

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.   

With 19.000 expert ice cream colleagues and iconic brands like Magnum. HB, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.   

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.   We dream big but keep things simple to act fast.  

JOB PURPOSE

This is an exciting and unique opportunity that gives the successful candidate the chance to work across some of the biggest ice cream brands in the ice cream category. This position will be primarily focused on supporting these brands through flawless execution of innovation, renovations and in market execution across consumer touchpoints.  

For our Assistant Brand Manager on ice cream, we are looking for a curious and creative self-starter with a passion for brands . The ideal candidate will support driving the business forward through strong communication skills keeping projects and campaigns on track, staying constantly curious about our consumer’s needs, and having strong attention to detail to ensure flawless execution of our brand strategies. Digital first thinking and a vision for how brands become social leaders is a key skillset we are seeking. This position will require a hunger to learn the fundamentals of brand communication and in-market execution, which includes market trends, consumer focus, and category dynamics.  

RESPONSIBILITIES

• Support the development of unmissable ATL marketing campaigns   
• Lead the digital execution of campaigns, managing the full end-to-end process including development of assets, testing and pivoting where needed once live  
• Assist with commercial delivery of the brand, including monitoring/reporting of in-market performance, NPD performance monitoring.
• Assist in innovation projects, including consumer research, competitor reviews, business cases and launch activation plans  
• Work with cross functional teams: customer account teams, shopper marketing and category teams to build brand plans that have the consumer at the heart of them.
• Lead the direction for the HB social and digital landscape across owned social website and campaigns.
• Support in budget management, raising of POs, monthly budget reviews.    
• Support development of annual brand strategy  
• Present brand plans to external customers and internal IE & Global stakeholders  
• Partner closely with media and digital expert teams to ensure flawless execution in market, through development of full digital ecosystem ensuring cohesion of brand experience across consumer touchpoints (i.e. Online, In-store). 
• Most importantly….. taste new Ice Cream flavours!   

ALL ABOUT YOU

• You’re a born leader: This position requires leadership & influencing skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. 
• You’re a strong communicator: This position requires strong verbal and written communication skills with keen attention to detail, while bringing colleagues along for the journey.  
• You show empathy and curiosity: You will need to be consumer-obsessed and develop an understanding of consumer and shopper missions in Ice Cream, and how they vary across retail channels, while never being afraid to ask “Why?”. 
• You are creative with a passion for creating impactful marketing campaigns  
• Strong business acumen with strong analytical skills and attention to detail 
• Hungry for growth with founder’s mindset – someone who seeks out the opportunities and wants to try/learn/test new things and push boundaries 
• Strong digital capabilities with an appetite to learn and adapt in this rapidly changing marketing and commerce landscape.  
• Consumer love – constantly curious and hungry to keep up to date with market insights   
• Excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously  
• Highly articulate and able to influence a wider range of stakeholders   • IT literacy & Nielsen/Kantar understanding  

EXPERIENCES & QUALIFICATIONS:    At least 2 years’ experience in marketing preferable in CPG, snacking or ice-cream. Proven track record of performance where you are able to demonstrate your ability to deliver results either in brand growth or market share growth. 

WHAT YOU CAN EXPECT:

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.  
• Career without limits—42 markets, international opportunities, and fast tracked growth.  
• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact. 
• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments. 

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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