Manager - Digital Media

We are looking for a digital first, business savvy leader to lead digital marketing and Home Care Business Unit’s Digital, Media, OOH and Activation/Events. The role will be managing the entire ecosystem, driving end-to-end digital media and social first strategy, championing digital-focused content development brands, leading data driven marketing & performance marketing and act as the central governance and POC of all digital marketing platforms.

In addition to digital, the role also involves integrated media and activation planning responsibilities for the Home Care business unit, contributing to both brand building and demand generation across ATL and BTL.

JOB DESCRIPTION:

1. Digital Marketing Ecosystem Leadership

• Define brand-specific digital marketing strategies aligned with business goals.
• Lead planning and implementation across paid, owned, and earned media.
• Integrate data-driven planning with digital content, commerce, and CRM goals.

2. Media Planning & Leadership

• Lead cross-media media strategy and digital mix optimization to maximize reach, efficiency, and business outcomes.
• Own full-funnel media and activation strategy for the Home Care category, including ATL (TV, OOH), digital, consumer activations, and on-ground campaigns.
• Partner with the media agency and performance teams to ensure continuous improvement in media KPIs for Home Care and digital marketing.

3. Act as the key POC for all digital platforms and agencies

• Google, Meta, TikTok – for innovations, measurement & scaled campaigns.
• Media Agencies – for buying, planning, and optimization for digital, broadcast media and consumer engagements.
• Influencer & Creative Agencies – for content & social-first campaigns.

4. Lead Performance Marketing, Content Creation & DDM Hub

• Own large DDM (data-driven marketing) campaigns and performance marketing for commerce channels.
• Guide influencer marketing strategy and content marketing efforts across key brands.

5. Innovation & Capability Building

• Bring cutting-edge innovations from Meta, Google, TikTok into Unilever’s playbook.
• Build internal capability by conducting training, mentoring, and marketing team development on topics like performance, attribution, AI tools, creative benchmarking, etc.

SKILLS:

• 8+ years of professional experience with significant expertise in digital media, performance marketing, or digital brand strategy roles.
• Ability to lead a team and guide stakeholders to build their own digital marketing capabilities.
• Proven experience in campaign planning and execution for major consumer brands.
• Strong understanding of digital media and performance marketing strategies.
• Strong understanding of media planning, buying and optimizing.
• Experience in planning and executing events and consumer activations
• Demonstrated ability to manage cross-functional teams and external and internal stakeholders.
• Experience working in or with FMCG brands.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.