Job Title: Brand Manager - Domex
Function: Marketing
Location: Dhaka Corporate Office, Dhaka, Bangladesh
Work Level: WL1B
Job Purpose:
We are looking for Brand Manager – Domex, who will manage the only challenger brand of Unilever Bangladesh. We need someone who will passionately drive this business and has founders’ mentality to try out different things to strengthen Domex’s foothold in the toilet cleaning industry by strategically acquiring Harpic’s consumer base.
As the Brand Manager for Domex, you will be responsible for driving healthy business growth, drivingrelevance, and innovation across all consumer touchpoints. This is a high-impact role requiring strategic thinking, data-driven decision-making, cross-functional collaboration, social first communication, partnerships with govt organizations and executional excellence.
Co-creating Brand Marketing Plan and strategies. Involvement in S&OP process.
Lead innovation, activation, advertising, and promotional strategy on projects assigned and the deployment of Brand Marketing Plan and budget.
Working with CSPMs and channel managers to design strategies for Domex to grow. Manage external partnerships to build long-termrelationships to continue fighting against poor sanitation.
Analyze consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
Involved in launch management, building launch plans, customer sell-in and legal and regulatory issues.
Explore and identify opportunities for category expansion in line with consumer and market trends.
Identifies & develops cases for new business opportunities - working with local and international cross-functional partners & communities.
Responsible for annual projections & any necessary remediation actions (i.e., promotional activities, pricing actions, innovation delivery, marketing investments etc.)
Agile project in line with your development goals, strengths and team needs – to be determined upon starting in the team
Skills Required:
- Brand Management
- Marketing Communication
- GTM Operations
- Digital Marketing
- Data Analysis
- Project Management
Experience Required:
- Bachelor’s degree in marketing or equivalent.
- 3+ years of experience in GTM roles including brand managementin FMCG industry/ relevant sectors.
- Proven record of launching successful brand campaigns or innovations.Experience in trade roles is preferred.
- Basic commercial understanding is required and proven experience in commercial roles will be a strong advantage
Leadership Skills Required:
Stay 3 Steps Ahead- You are bold and creative in your thinking to make breakthroughs in performance. Anticipating and staying ahead of consumer needs, external trends, and competition, shifting from reacting to leading, shaping, and disrupting the market.
Delivering with Excellence- the emphasis on delivering everything with excellence and pace, taking personal ownership, and holding each other accountable. We aim to shift from pride in thinking to pride in execution, developing breakthrough solutions.
Care Deeply- You care deeply about consumers, shoppers and customers and look forward to, forward-thinking brand strategies that push creative boundaries
Focus on What Counts - You ruthlessly priorities what really, really matters, allowing us to do better on fewer things as a business. We set clear and stretching goals and drive maximum brand growth.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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