Digital Marketing, Media and dCommerce Manager Romania & Moldova

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE

As the leader of the fastest-growing, most creative, and dynamic channel, the IC NOW & DMC Manager Ice Cream will be responsible for shaping and executing the strategy-to-execution framework for Romania and Moldova. This role is pivotal in driving continuous learning, innovation, and agility across the digital landscape.

In the capacity of Digital Marketing, Media, and Digital Commerce (DMC) Manager, the role leads the digital marketing agenda to deliver seamless and impactful digital consumer experiences. This includes scaling data-driven strategies and executing best-in-class digital campaigns that resonate with consumers.

Additionally, the role champions Digital Commerce (dCommerce) by driving growth through performance-based KPIs, enhancing current and future capabilities, and embedding shopper insights into all consumer and customer-centric plans.

KEY RESPONSIBILITIES

• Own full end-to-end P&L responsibility for assigned customers.
• Manage key dCommerce and delivery app accounts (e.g., Glovo, Tazz, Bolt Food), ensuring strong relationships, aligned growth plans, and consistent performance.
• Prepare for business planning meetings and align on joint business plans with customers.
• Design tailored promotions in collaboration with customers.
• Lead and manage best-in-class brand campaigns.
• Ensure flawless execution of dCommerce fundamentals.
• Inspire internal IC NOW advocacy by creating a movement of passionate supporters—even winning over the skeptics!
• Plan and deliver actionable measurement insights to drive business decisions.
• Ensure on-time, in-full (OTIF) delivery of digital assets through close collaboration with Marketing and DMC teams.
• Act as the Webmaster—the single point of contact within DMC for all website-related queries and updates.
• Identify and secure new revenue streams and business models to future-proof digital commerce capabilities across SCE countries.
• Serve as the “air traffic controller” of the DMC, driving prioritization and ensuring timely, complete delivery of strategic initiatives.
• Collaborate closely with the CMI team to ensure consistent methodologies and measurement practices.
• Provide an objective evaluation of campaign performance and monitor agency performance against campaign targets.
• Partner with the Digital Marketing Lead and brand teams to maximize ROI and generate insights for future success.

WHAT YOU NEED TO SUCCEED:

SKILLS:

• Strong communication and presentation skills
• Digital Marketing & dCommerce Expertise (Deep understanding of digital marketing strategies, media planning, and digital commerce fundamentals, including campaign execution, performance tracking, and ROI optimization).
• Ability to develop and implement long-term strategies, manage P&L responsibilities, and identify new revenue streams and business models across markets.
• Proficiency in using data and insights to inform decisions, measure performance, and drive continuous improvement in digital campaigns and commerce initiatives.
• Strong interpersonal and communication skills to build partnerships with internal teams (Marketing, DMC, CMI) and external stakeholders (customers, agencies, partners).
• Capability to lead cross-functional projects, prioritize initiatives, and drive execution with agility.

EXPERIENCES & QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field is an advantage.
• Minimum 3–5 years of experience in digital marketing, dCommerce, or brand management roles.
• Proven track record in managing digital campaigns, media planning, and performance marketing.
• Experience in P&L ownership and customer-facing roles, ideally within FMCG or retail sectors.
• Demonstrated success in leading cross-functional teams and managing complex projects across markets.
• Strong understanding of digital platforms.
• A good comprehension of online retailing and relevant KPIs.
• A passion for data, understanding trends & creating insights in a new and undeveloped market.
• Familiarity with dCommerce platforms and analytics tools.
• Fluency in English (written and spoken) is required.

ADDITIONAL INFORMATION

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.