IC Brand Experience Specialist

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Implement and execute the agreed brand marketing plan, in order to deliver the brand and category results.

MAIN RESPONSIBILITIES :

Market understanding and reporting

• Prepare share analysis per brand as agreed with Category Manager and recommend actions

• Analyze local market development and trends

Competitor activities understanding

• Monitor and assess competitor moves

• Propose relevant brand actions to ensure sustainable and competitive growth for the responsible brand

• Launch/activations management

• Implement agreed launches/relaunches plan, on allocated brands

• Adaptation of the plans following brand guidelines

• Get legal and regulatory confirmation for the mix elements of the launches/relaunches plan

• Manage relationships with the ATL and BTL agencies involved in the brand activities

• Input to regional team

• Provide input to/request support and input from regional brand teams

• Support Brand manager in the creation/adaptation of all media materials for responsible brands

• Input to the digital media plans for responsible brands

• Monitor, report and use the agreed brand budget on responsible brands

• Help manage the advertising and consumer budgets allocated and make all the necessary inputs into the system according to the existent way of working

• Input into product artwork development/ approval process

• Input in the system all the expenses in time, so that the planned activities can be implemented smoothly

• Prepare presentations as required by the Brand/Category Manager, regional and/or local team

Job Requirements:

• Experience in creating engaging and unique change and adoption methods that appeal to a wide audience

• Experience in successfully creating and implementing Change programs

• Working as part of a virtual team, using a variety of technology

• Experience in project management and working across a portfolio of projects to drive adoption

• Experience working in a global, multicultural environment.

• English proficiency, understanding one of the local East European languages is preferred.

• Experience with (interactive) change channels inc. digital.

• Experience with key change processes, roles, and responsibilities

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