Trade Marketing – B&W Supporting Manager (Contract)

Job Description:

The role is responsible for developing and leading thought leadership and category growth for the Beauty & Well-being business with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies.

Role & Responsibilities:

• Create category strategy development & guideline, focusing on pack & place.

• Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.

• Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions

• Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning on time promotional calendar

• Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.

• Coordinate with cross-functions to implement category plan across channels.

• Evaluate and review implemented marketing activities for developing future plan.

• Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation 

• Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.

• Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)

Experiences & Qualifications:

• Bachelor’s or master’s degree in job related field.

• At least 5 years of trade marketing, category analyst and FMCG environment experiences.

• Experience in beauty industry/company/channel is a plus.

• Candidate from market research also welcome to apply.

• Ability to analyze large amounts of data.

• Excellent in English and Thai.

• Good in presentation and negotiation.

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