Senior Trade Marketing Manager

The role is responsible for developing and leading thought leadership and category growth with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies. 

Key Responsibility:    

• Drive and deliver yearly business results 

• Lead category strategy development & guideline and Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions 

• Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management.

• Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity. 

• Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers' commitment and integrating support plans 

• Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation. 

• Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C

• Managing and optimizing category investment, BMI, CCP to achieve turnover with optimal investment.

Essential Experience/Skill/Knowledge: 

• Bachelor’s or Master’s degree in job related field. 

• Minimum5 years of trade marketing, categoryanalyst or any related role in FMCG environmentexperiences will be advantage. 

• Strong customer marketing know-how as a base to deliver relevant and important inputs to marketing, CBD (including field force), finance and planning teams.  

• Able to synthesize various data inputs to shape strategy and executable actions. 

• Advance working knowledge of data visualization and report software (Tableau, PowerBI, Nielsen Retail Index) and Microsoft Office Applications (Excel, PowerPoint).

• Excellent in English and Thai

• Good in presentation, alignment and negotiation.

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