Senior Global Brand Lead - Sunsilk

About B&W

Beauty & Wellbeing (B&W) includes some of Unilever’s most exciting categories including Skin Care and Hair Care with brands like Dove, Sunsilk, Clear and Vaseline. We are also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of Vitamins, Minerals and Supplements brands including Liquid I.V., Nutrafol and OLLY.

We are building a unified and mutually supportive team of people who are beauty and wellbeing-obsessed, consumer-focused and driven by a passion for winning. Our role is to add value to our brands, deliver tangible beauty benefits through our products, create desire, and pioneer trends.

With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. We’re embracing a new era of beauty and wellbeing. One that’s inclusive. Equitable. Regenerative. Positive. So that people and the planet can thrive together.

About Sunsilk

Sunsilk is one of the billion-euro brand for Unilever, housed under the Beauty and Wellbeing division. As a cornerstone brand for hair category, the agenda on Sunsilk is to drive growth and reassert our leadership as a true hair care brand. Sunsilk, while a global brand, behaves extremely local with sizeable footprints in LATAM, SEA, SA and Middle east/Turkey. In these markets our ambition is to build strong brand experiences that drive growth and brand power.

Sunsilk is the largest B&W brand in SEA+I (€356Mn), a profitable growth accelerator and bedrock of the portfolio expansion: consistently growing faster than UL portfolio in the last years and above market with strong bottom line. SEA&I is a citadel for Sunsilk, being the second biggest region for the brand and market leader #1 brand, with healthy Brand Power in all markets. Sunsilk is the cornerstone brand in SEA&I, being present in reaching 5/10 households across the region. Our ambition is to Future-Proof our Leadership in the region, becoming a €500m by 2027 and make this a culture in, social first desirable brand.

RESPONSIBILITIES

The successful candidate will report to Sunsilk + TRESemme Global Brand Director based in Bangkok. We are looking for a Senior Brand Manager capable of leading projects for both Innovation and engagement. This position offers an excellent opportunity to demonstrate independent leadership and clearly ownable deliverables. We’re looking for a candidate who can hit the ground running, demonstrate high levels of responsibility, ownership, an immense bias for actions and desire to develop within the exciting and demanding world of hair care. A very good eye for beauty & aesthetic is important.

Main responsibilities in Innovation will include:

• Leading the overall project management of Sunsilk innovation projects – Deployment of Global projects in SEA+I. Co-Lead strategic thinking, development and deployment of the global innovation toolbox with a view to execute them across markets.
• Crafting and leading global projects that will land globally. Understanding and analyzing global trends and key competitive moment leading to development project innovation design and landing them in a well-developed innovation pipeline for the brand. Lead on-trend innovations with break-through science, build beauty mixes that drive desirability.

Main responsibilities in Engagement will include:

• Act as project leader to deliver communication & engagement activities for a brand Core Plus with a strong focus on social first mixes.
• Lead engagement activities for a key Core Plus including but not limited to project management, OTIF delivery on essential communication & content assets, adaptation of communication assets for key market airing.
• Deploy and track best-in-class Engagement Toolboxes across key Sunsilk markets embedding all the strengths of the brand cohesively into one strong story the countries will have to activate using a centralized engagement framework (ATL, cohorts, and media that matters (other say, digital, Tik Tok, etc).
• Co-Lead delivering the brand transformation through a new & unified brand world delivering a consistent brand calendar and communication cadence on a Core of the Core projects, bearing in mind local insights for key markets.
• Track and govern the implementation of Distinct Brand Assets in all markets/assets.

ALL ABOUT YOU

We need someone who:

• Has at least 7  years of experience in Innovation and Comms/Engagement with a strong passion for Beauty or Personal Care with eye for detail, beauty and craftsmanship.
• Relevant experience in strategy and mix crafting, preferably for beauty brands.
• Consumer obsessed to represent their voice on the table of brand discussions.
• Has experience in managing cross-cultural relationships with multiple markets
• Has experience in developing successful communication both above and below the line
• Has experience in effectively managing the relationship with global advertising agency partners
• Has a passion for beauty and personal care, with eyes for beauty & craftmanship.
• Strong sense of ownership with ability to lead & manage quality & deadline of workstream on your own.
• Has strong communication skills, can articulate a clear point of view, and share it with key internal and external stakeholders across functions
• Is a problem-solver: someone who can identify and clearly articulate an issue and propose solutions
• Is curious and has empathy: someone who asks the right questions, is externally focused and obsessed with trying to understand consumers better.
• Consumer-centric & alert with new market/consumer trends
• Is a creative thinker, able to express good creative judgement of assets developed by agency partners, keeping brand and consumer insights in mind.
• Shows leadership and is reliable: holds the team accountable for deliveries and keeps things moving with speed without letting any ball drop
• Has strong analytical skills and a good business acumen
• Is a natural team player with strong collaboration skills
• Be bold in thought and brave in action. Have a healthy disregard for status quo.
• Ability to work autonomously in a fast-paced environment
• This is a BIG role, and you must be able to multi-task, whilst remaining agile and reactive
• A positive can-do attitude, rigor, and ability to hold yourself (and others) accountable.
• External focus, aware of what is happening in key brand interest areas and apply that to the job.
• Desire to drive new, big ideas to drive the brand forward.
• Excellent written and spoken business English.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.