Senior Brand Manager – IC Innovation

Job Title: Senior Brand Manager – IC Innovation

Location: Thailand

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

• Plays a key role in bringing the Category Vision and Innovation Plan to life in the region.

• Delivers the business and share targets in the region.

Main Responsibilities

• Develops an in-depth understanding of the regional markets (South East Asia); the environment in which the category competes, including segments and channels.

• Translates a holistic understanding of consumers and shoppers to growth opportunities.

• Leads regional innovation projects against agreed category and brand global priorities.

• Supports the brand manager on brand communication, creative development process (advertising and packaging), working with agencies to deliver strategically sound messages in line with communication strategy.  Works closely with local market teams in the deployment of brand communication idea for local markets and channels.

• Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to test market potential in key countries.

• Leads cross-functional innovation teams (using project management tools to support decision making and communication) including local market teams, supply chain and customer and category development in the region to ensure successful implementation.

Candidate Criteria

Experience & Qualification

KEY COMPETENCIES

• Passion for Growth in Ice Cream category

• Strategic Influencing

• Creates integrated communication especially Digital assets

• Proficient in English

KEY SKILLS

• Passion for Consumers and Shoppers

• Develops and launches relevant innovation and relaunches

• High degree of accountability & responsibility 

RELEVANT EXPERIENCE

• 3-4 years’ experience in Brand Marketing (4-5 years overall) and regional / global role exposure. Food / snacking/ Ice Cream background is advantage.

• Developing concepts and brand communication

• Good business understanding

• Resilience & self-starter

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

  • PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.

  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

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