Ice Cream Thailand CMI Analyst

Job Title: Ice Cream Thailand CMI Analyst

Scope: Thailand, Full-time Permanent

Location: Bangkok, Thailand

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Asia, leading Ice Cream player with €1.2 bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the world’s leading ice cream company, home to a portfolio of iconic brands like Magnum, Calippo, Solero, Festini, Talenti, and Yasso. We're committed to creating innovative products that bring unforgettable moments to our consumers—because, after all, “Life tastes better with ice cream.”

The Ice Cream division at Unilever is preparing to stand on its own, becoming an independent, EUR 8 billion single-category focused company by the end of 2025. This move reflects our belief in the power of our unique frozen footprint, which we see as having huge potential for growth as a pure-play business. Our focus is all about unlocking that potential, driving value for our consumers, customers, employees, and shareholders.

JOB PURPOSE:

Unilever CMI has been recognized as the Global Most Innovative Research Function from Client side for past years by industry survey. We are responsible for the generation of insight and landing of Transformational Action primarily from continuous research (retail data, consumer panel and brand tracking).  This role will be within the team working to enable our ambitious growth agenda, spotting growth opportunities and measuring our performance to identify opportunities to sharpen our 6P levers and actions to harness growth in Ice cream.

KEY RESPONSIBILITIES:

• Insight & Test for Category Development and Innovation Creation
  • Provide insight and identify business opportunities from market understanding & analysis
  • Lead different innovation research projects from ideation/co-creation to final testing of the full mix
  • Cooperating with Brand Managers to understand consumer insight requirements on upcoming projects and recommend research options. Giving recommendations for selecting research agencies to ensure effectiveness of each research report.
  • Involve into global project design, scope & execution to get alignment and bring China consumers’ voice into insights take-away
  • Provide a point of view towards brand decisions through extracting, interpreting and communicating research learnings and continuous data, for a range of business activities
  • Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose

• Brand Performance and Category Intelligence Review
  • Support CMI manager in key strategic research projects and brand reviews
  • Inspiring & provoking the brand and cross functional teams with foresights, by proactively identifying consumer and market trends.
  • Analyzing tracking of brand performance to highlight problem areas timely to Management Team/ Brand Teams for brand improvement and necessary actions.
  • Need to work with Retail, Consumer panel and Brand tracking, Social & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. Land and embed.

• Internal and External Team Relationship Management
  • Be responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance
  • Inspire & guide research suppliers to consistently deliver actionable, clear, value-added understanding

Qualifications and Skills:

• Essential
  • At least 3 years+ of experience in market research, marketing or relevant fields driving holistic brand growth.
  • Demonstrated a level of experience on Market Research Fundamentals, and Mastering Market Research Techniques qualitative & quantitative (knowledge already in basic innovation & communication research tools and methodologies, as well as how to read continuous tracking studies)
  • Prefer FMCG or F&B category experience.
  • Good analytical thinking and problem-solving skills
  • Good communication/interpersonal and presentation skills
  • Good sense of relationship management
  • Be able to work independently and with people at all levels of the organization.
  • Language skills: Fluent in Thai and English communication and business presentation

• Required demonstrable Personality
  • Professional, fact-based rather than fact-filled
  • Curiosity and strong attention to detail.
  • A positive attitude and can-do outlook, self-motivated
  • Eager to learn and fast learner

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV, latest EoY and a motivation letter.  If you have been informed that you are at risk of redundancy, please make sure to tick this box during your application. Please also attach your letter of redundancy to the application.

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to apply for other positions.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 

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