Ice Cream Media Strategy and Digital Lead

Job Title: Ice Cream Media Strategy and Digital Lead
Location: Thailand

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Main Responsibilities

• Set up and drive breakthrough media and digital planning and execution for ice cream business to become forefront in digital in ice cream business.

• Lead the Digital Marketing agenda to plan and deliver seamless digital consumer experiences via scaling and leveraging data and bringing to life best-in-class digital campaigns.

• Plan and develop content strategy for AWO content on own channel across brands

• Drive our digital marketing strategy – how we deliver against our KPIs, pressure-testing our approach, and reviewing decisions made by our digital marketing team members.

• Coordinate with global and agencies partner in translating  global digital program into local execution

• Work with brand team on executing digital activation, drive media and digital media innovation – pioneering the future of digital media and data driven marketing through a continuous test, learn, share, and scale approach.

• Lead media planning, buying and execution across all traditional and digital platforms, working closely with our agencies and brand teams to drive growth and innovation.

• Plan and optimize our media mix that serves our marketing plans collaborating with our brand teams.

• Have an expert eye on the future media landscape and drive breakthrough media strategy that complement brand salients

• Lead and develop the digital commerce strategy, innovating, building and executing multi-year capability programmes which brings us profitable and sustainable growth.

• Connect and work closely with the CMI team to drive consistent methodologies and measurement practices.

• Provide an objective view of campaign performance and track agencies’ performance against the campaign targets.

Candidate Criteria

Experience & Qualification

• 5 years’ experience in minimum 3 years with Advertising/Media planning and budget management experience

• Exposure to Data insight and audience platform is a plus.

• Cutting edge understanding of media and brand communication landscape.

• Experienced in data driven marketing and performance/ecommerce. 

Skill

• Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including digital commerce.

• A pioneer spirit to drive and embed innovation into our media and data strategies and plans.

• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions. 

• Strong analytical skills to define, interpret and respond to data insights.

• Strategic Influencing

• Creates integrated communication especially Digital asset.

• High degree of accountability & responsibility 

• Excellent in English and Thai.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

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