Demand Creation Lead - Thailand

JOB TITLE: Demand Creation Lead, Thailand

REPORTS TO: B&W Thailand, Cambodia, Laos Commercial Lead & SEA Head of CS&P

SCOPE: Thailand

PRIMARY LOCATION: Thailand

SECONDARY LOCATION: NA

TERMS AND CONDITIONS: Full time

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

The world is changing at a rapid pace and increasing in its volatility – macro forces are shaping the world, the lives of consumers and therefore, our businesses: across social, technological, economic, environmental, political, and regulatory.

In this changing, volatile, and unpredictable world, future growth will come from making the future and not just responding to the present. Unilever’s Beauty Wellbeing Business in Greater Asia is a dynamic and fast-growing division, reporting into the Commercial Lead, the Demand Creation Lead is responsible for driving consumer demand and achieving business objectives for a portfolio of beauty brands in the designated market. This role involves translating business strategy into actionable marketing plans, leading demand creation teams, and championing a digital-first, social-first approach to brand building and consumer engagement.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Translate the Business Unit's strategic vision into comprehensive Brand Marketing Plans specifically tailored for the market, acting as the guardian of these plans and ensuring their effective implementation.
• Lead and inspire the market Demand Creation Teams (a team of marketing specialists), fostering a culture of collaboration, innovation, and excellence in execution.
• Oversee all Demand Creation activities across the portfolio of beauty brands in the market, encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, content creation (through AI, partnerships, Others Say and Others Sell), Beauty Tech deployment, retail theater (omni, pureplay and social commerce), media, etc.
• Build and enhance capabilities within the market in social-first marketing and the evolving beauty media landscape. Act as a driving force and guardian for the quality, desirability and consistency of execution.
• Collaborate closely with Business Groups to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market, coordinating these efforts for broader regional alignment.
• Drive all marketing activities focused on (digital) Consumer Demand Creation, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all brands in the market, with coordination responsibilities for the region.
• Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
• Own the Demand Creation and Content Supply Chain processes and governance for the market, representing the country in Business Group discussions and decisions.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

Experience

• Demand Creation Leadership: 7+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in the beauty or a related sector (e.g., fashion, luxury, lifestyle) is highly desirable.
• Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
• Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment.
• Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including sales, product development, finance, and creative agencies, to achieve shared goals.
• Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimizing campaign spending.

Skills

Strategic Marketing & Demand Creation:

• Strategic Thinking & Planning: Ability to translate business objectives into actionable marketing strategies and plans that drive consumer demand and achieve measurable results.
• Demand Generation Expertise: Deep understanding of demand creation principles, tactics, and best practices across various channels, including digital, social, and experiential.
• Brand Building & Storytelling: Skill in crafting compelling brand narratives, developing engaging content, and creating consistent brand experiences that resonate with target audiences.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

Digital Marketing & E-commerce:

• Digital Marketing Mastery: Comprehensive knowledge of digital marketing channels, platforms, and tools, including social media, search engine optimization (SEO), paid advertising, email marketing, and marketing automation.
• Social Media Expertise: In-depth understanding of social media platforms, trends, and best practices for building brand awareness, engaging audiences, and driving conversions.
• E-commerce & D2C: Experience with e-commerce platforms, digital merchandising, and direct-to-consumer (D2C) marketing strategies.

Leadership & Collaboration:

• Team Leadership & Management: Proven ability to lead, motivate, and inspire high-performing marketing teams, fostering a collaborative and results-oriented culture.
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders.

Analytical & Data-Driven Mindset:

• Data Analysis & Insights: Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.
• Budget Management & Optimization: Strong financial acumen and experience managing marketing budgets, optimizing campaign spending, and maximizing return on investment.

Leadership

• You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.
• You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.
  • CONSUMER LOVE: Brings the voice of the consumer into everything we do, always.
  • BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Vielfalt ist Teil unserer Kultur!

Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung.

Wir sind für Dich da, wenn Du aufgrund körperlicher Einschränkungen Unterstützung während des Bewerbungsprozesses brauchst.

Bewerbungsfotos sind bei uns nicht erforderlich.