B&W Thailand E-Trade Manager

Main Responsibilities

Strategic Planning & Sales Delivery

• Initiate strategic sales plans and deliver growth across platforms.
• Manage channel assortment mix, pricing strategy, and tailored promotions.

Net Revenue Management (NRM)

• Develop and implement NRM strategies for e-commerce, including pack-price architecture, promo mechanics, and trade investment optimization.
• Analyze price elasticity and consumer behavior to maximize profitability and competitiveness.
• Ensure alignment of NRM principles with assortment and pricing strategy.

Performance Marketing & Analytics

• Monitor and optimize campaign performance (always-on, mega, lead) to maximize ROAS.
• Create and maintain e-commerce performance dashboards at CU level.
• Provide actionable insights from data to improve future campaigns and shopper experience.

Content & Digital Shelf Excellence

• Ensure product listings meet quality standards (e.g., Profitero scoring).
• Drive content optimization for perfect online stores including OLA, digital shelf, content (rating & review) and search and consumer engagement.

Consumer Experience & Innovation

• Optimize consumer journey and digital funnels for conversion.
• Collaborate with brand teams to deliver creative, impactful campaigns.

Competitive & Trend Analysis

• Conduct competitive analysis and monitor beauty/e-commerce trends.
• Identify gaps and opportunities to win market share.

Campaign Calendar & New Product Development Launch

• Execute campaign calendar with BU guidance on promo mechanics and category focus.
• Track NPD launches and report results for continuous improvement.

Cross-Functional Collaboration

• Align with sales, brand, and commercial teams on priorities and investment.
• Coordinate with supply team to prevent out-of-stock for hero SKUs and NPDs.

Regional & Global Reporting

• Prepare performance reports and share best practices across ASEAN.
• Update commentary for MIQ global report.

Financial Accountability

• Control and monitor P&L to ensure channel profitability.
• Manage overall investment (commercial and media) for maximum ROI.

S&OP Responsibility

• Ensure accurate demand planning and stock availability.

Key Skills & Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, or related field.
• 5+ years in Sales & Marketing with customer-facing experience.
• FMCG experience preferred; beauty/e-commerce experience a plus.
• Strong analytical skills and proficiency in Excel.
• Understanding of e-commerce platforms, digital funnels, and consumer journey.
• Excellent communication, negotiation, and strategic thinking.
• Creative problem solver with passion for e-commerce and beauty industry.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.