CMI Global Magnum Lead

Note: Deadline for applying is 23.59 the day before the Job Posting End Date.

UNILEVER IS LOOKING FOR CMI Global Magnum Lead

Location: The Netherlands Amsterdam #TMICC /open for candidates outside Europe

Full-time: Yes

Local Conditions Apply.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will consider candidates based in the set locations. If you are based outside of these locations and you are interested to apply, please feel free to do so but at this stage we will not take your application forward. We will only consider your application if a decision is made to also recruit outside of the set locations.

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As ice cream makers we are serious about happiness. With warm hearts, we create the coolest products. We are the proof that an unbroken chain of happier people works – for a happy planet and winning smiles. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come, with our people and planet first.

We have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), in over 60 countries. All driven to spread happiness through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win as world’s leading Ice Cream Company.

JOB PURPOSE:

The main purpose of this role to lead consumer-focused strategic planning and the foundational insights to grow Magnum brand.  Inspiring, provoking and challenging some set beliefs and practices, and amplifying success pockets backed by educated intuition & experience, fact and penetrating insight.

This role will partners primarily the Magnum brand Global team

KEY RESPONSIBILITIES:

You will be responsible for the identification and translation of consumer, customer, market and channel needs & desires, multi-source insights and behaviours to guide the brand crafting strategy, innovation and portfolio.

• Understand the Ice Cream category and the bigger universe of category we operate in, customers and channels, the key business objectives and challenges, and be able to set relevant research programmes to deliver against the objectives

• Implement the insights in line with best practices, and ensure that all research work is actionable and strategically aligned; this includes all practical aspects of Insights end to end

• CMI Brand Crafting expertise working with the global brand leads for Magnum, that includes development of BCI and comms, brand visual identity.

• Ability to dive into consumer stories to uncover human truths, cultural tensions & lead thinking to ensure consumer insights are at the heart of communication strategy. Partner with brand to create inspiring creative briefs,  constantly question and keep brand content honest on relevance, consistency & credibility. Lead research program for communication development leveraging testing tools and frameworks to ensure world class content across all media channels. Read brand health measures to decode in-market effectiveness of campaigns. 

• Lead different innovation research projects from ideation/ co-creation workshops to final testing of the full mix.

• Led Brands reviews across the 6Ps and drive actions to improve performance and enable brand growth

• Hold business partners accountable for implementing Insight-led recommendations and solutions.

• You will be expected to work collaboratively within the CMI function including BU teams, and with other functions (Marketing, RD&I).

WHAT YOU NEED TO SUCCEED:

SKILLS, EXPERIENCES & QUALIFICATIONS:

• Seasoned manager with suitable years successful achievements.

• Demonstrable ability to cope with and manage internal & environmental change, uncertainty, and provoke/challenge the business.

• Preferably, hands on experience of Marketing and/or Consumer Insight.

• Experience in qualitative, quantitative, cultural, digital, social, media and continuous research. Understand the full range of CMI techniques and protocols to drive rigour and capability

• Self-Confidence in business partnering senior leaders

• Must be data, digital, AI, digital marketing and e-commerce savvy

• Problem solver with the ability to simply distil and interpret multi-source data at high speed, derive actionable insight and influence business action to insight for short and long-term strategies and executions.

• Clear analytical thinking, capable of breaking complex requirements into simple solutions.

• Ability to act strategically and operationally with an equal dose of lateral thinking and rigour

• Curiosity to proactively identify business needs, opportunities and threats, independently scans the market, and assess our portfolio identifying growth opportunities to influence the business.

• Organisation/Attention to Detail – outstanding organisational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.

• Big picture thinker with a Local mindset – genuine interest in learning about and understanding regional, and local markets and their consumers, shoppers, retailers, and competitive dynamics

• Externally focussed – obsessed by market, consumer and customer digital trends with an eye to convert them into tangible business action.

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!   

• Attractive total remuneration package; excellent company pension, bonus and share scheme.  

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.   

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.   

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.   

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products. 

• Informal culture and being the first one trying our new products.    

• My Fitness Plan (reduction on your Fitness Subscription).  

• Home work allowance 

• Company laptop and mobile phone 

• Green Mobility Policy 

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.  

Looking forward to meeting you!    

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.   

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

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