JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
In this role, we are looking for someone who has a proven passion for consumers and a good understanding of brand management. Ideal candidate should be passionate about digital and eager to learn something new. If you value being close to the consumer, understanding their motives, drivers, barriers, and needs this job is maybe for you.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
• Lead the execution of market development plans, ensuring alignment with brand strategy and brand equity.
• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand equity, driving brand marketing objectives and JTBD.
• Be the digital pioneer, pushing forward social first marketingplans, working closely with the internal team and external agency partners to deliver seamless consumer experiences.
• Act as the primary escalation point for all public relations (PR) and reputation management issues related to assigned brand(s), developing and executing strategies to protect and enhance brand image.
• Understand Signal and the competition's 6 Ps, driving specific actions when needed, and owning them with the wider team and creative agency.
• Understand market dynamics across Ethiopia and bring in winning consumer insghts
• Work with key government and nongovernment partners to drive behavior change initiatives.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
