Brand Manager

Job Responsibilities

• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
• Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional discounter team
• Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
• Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Pro-actively feed market, category and customer requirements into platform innovation projects
• Champion optimal launch of innovation platform
• Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation programme to inform future plans. 
• Ensure continued focus on and support of innovation platforms once launched.
• Management of marketing budgets within agreed targets and align with customer advertising activities.
• Other tasks assigned by line manager

Job Requirements:

• 2-3 years classic brand management experience in an FMCG environment.
• Business management and brand development experience

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