Assistant Brand Manager

Job Descriptions:

- Development of a share-growth-oriented marketing & category plan that 
seizes opportunities in product renovation, pricing strategy, competitor 
activities, customer/channel (e.g. convenience format, discounter) specific 
needs
- Represent consumer (insights), brand strategy and product quality 
requirements on the cross functional discounter team
- Develop & lead implementation of activation platforms and ideas based on 
the brand vision plan working with ICF communication teams and agencies 
for RM, PR, BTL for the Brand
- Translate marketing & category plan into a business framework and
optimise commercial opportunities (identify threats). Feed into monthly
and annual planning processes.
- Pro-actively feed market, category and customer requirements into
platform innovation projects
- Champion optimal launch of innovation platform
- Work with communication team to ensure single minded communication
message is created in line with the brand building communication plan,
consistent with category needs.
- Monitor and review effectiveness of innovation and renovation programme 
to inform future plans. 
- Ensure continued focus on and support of innovation platforms once 
launched.
- Management of marketing budgets within agreed targets and align 
with customer advertising activities.
- Other tasks assigned by line manager

Job Requirements:

- 3-4 years classic brand management experience in an FMCG environment.

- Business management and brand development experience

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