SEA HC D-Comm Lead

Overall

• Recommends dCom agenda to BU, drives transformation & maintains senior sponsorship

• Is the single point of accountability for end-to-end BU planning and execution of dCom, delivery against KPIs, pressure-testing and reviewing decisions made by the dCom team

• Interface between the DMC and the BU brand teams, driving dCom end-to-end delivery

• Responsible for ensuring the business needs are communicated to cross-functional team

Basic Hygiene

• D-Comm investment model and budget ringfence Proposal

• Channel and category opportunity Analysis

• Portfolio Strategy & e-NRM

Raise the Floor

• D-Comm and OMNI E2E DDM partnership and operational framework (media value exchange)

• D-Comm Audience base Media budgeting, Planning Guidelines & Measurable Media KPI’s

• Performance Tracking/ Optimization & KPI’s

Raise the Ceiling

• Advance always on E2E DDM automation based on Value Dense CORE Portfolio-Targeting & re-targeting for cross sell/up-sell

• Performance report automation for progressive optimization

Direct Reports

• D-Comm Category Strategy

• D-Comm Data & Analytics

• D-Comm Country Strategy & Performance Media Leads in TH, PH, VN, MYSG

Key Interfaces

• DMC Team: Ensure E2E Performance & Data Driven Activation plans

• Brand Teams: Align on Portfolio Strategy & plans

• Local DCom Team: Align HC portfolio strategy with e-Commerce initiatives and projects

• Mindshare: Working with Media agency on ensuring right audience-based performance media planning and buying guidelines are in place

• Finance Team: Ensure budgets are aligned and all spends are within the right KPI framework

• Partners & Customers: Establish a good relationship with key pureplay & OMNI Customer partners to to drive joint penetration & Growth initiatives and plans

Essential Qualifications

• Minimum 8 years 'experience in D-Commerce/related fields

• Someone who can work in cross-functional set-up and can manage several stakeholders

• Someone who can process multiple data and information to come up with the most logical solutions to business opportunities

• A role-oriented self-starter with initiative to propose new ideas/initiatives

Desirable Qualifications:

• Interest in data, media, digital for Commerce and tech innovations are desirable

• Agile and resilient to extreme pressure

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