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MYSGTH Personal Care CMI Lead & SEA Personal Care PDC Lead

Bangkok, Bangkok
Ich möchte mich bewerben

Core Responsibilities

  • Business Partnering – The role business partners the Marketing team for Personal Care, as well as the SEA PC Regional team. This is a core role partnering the Country Category Business Team (CCBT) and SEA Regional Innovation Hub for Personal Care. Guide and support portfolio strategy for the Personal Care business in Thailand, Malaysia & Singapore. Guide business on where and how to win with
    - Strong focus on Category & Market Understanding
    - Strong focus on Channel & Shopping Insights to bring together a holistic view

  • Lead the Full cycle of Insight roadmap for Content & Mix Creation
    - Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content)
    - Innovation development for both local innovations and regional innovations

  • Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
    - Partner with Analytics to understand ROI drivers of the market/category
    - Partner with the media agency/media team to understand campaign/brand performance/drivers
    - Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and impact of Media inputs

  • Guide on country communication strategy – media mix and asset quality & channel allocation process

  • Be the voice of consumer and guide fact-based decision making at the CCBT

Should be able to

  • Represent and lead CMI agenda at CCBT’s/ relevant forums: Know the facts and present these meaningfully with recommendations

  • Represent the consumer needs and market trends to guide and shape upcoming strategy and innovations: Know these and integrate with teams (global/ local) to land these

  • Connect with expertise leads, upskill self and embed new tools for the team - including Innovation methods, Digital compliance, Metrics that Matter for Digital performance of brands. Likewise, for engagement tools.

  • Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI network.

  • Extract, analyse and interpret and synthesise (multiple sources) into a clear and compelling story that drives action – for ad hoc projects or regular business processes.

  • Lead and support initiatives outside of project work to unlock growth opportunities to create excellent content.

  • Lead/support regional Personal Care workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category opportunities and issues analysis, trend spotting

To Succeed in This Role

  • Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key

  • Be comfortable working as part of a virtual and highly global engagement team and driving external orientation

  • Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders

  • Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal

  • Ability to manage multiple projects in a fast-paced environment and prioritize workload as requests will likely be more than resources allow.

  • A team player: accountable, open minded who likes to work in rapid and agile way

  • Good Academic Credentials, Digital Skills and Numeracy


  • At least 8+ year Market Research experience (CMI experience is advantageous)

  • Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities

  • Strong communication and presenting skills to present internally & externally

  • Good understanding of market research

  • Interest in human behaviour / psychology and neuroscience

  • Able to lead big projects

  • Good analytical skills

  • Leadership skills and potential to grow as a leader

  • Experience in media and/or communication insight research is a prerequisite

  • Good understanding of online and offline media landscape

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