Business Partnering – The role business partners the Marketing team for Personal Care, as well as the SEA PC Regional team. This is a core role partnering the Country Category Business Team (CCBT) and SEA Regional Innovation Hub for Personal Care. Guide and support portfolio strategy for the Personal Care business in Thailand, Malaysia & Singapore. Guide business on where and how to win with
- Strong focus on Category & Market Understanding
- Strong focus on Channel & Shopping Insights to bring together a holistic view
Lead the Full cycle of Insight roadmap for Content & Mix Creation
- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content)
- Innovation development for both local innovations and regional innovations
Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
- Partner with Analytics to understand ROI drivers of the market/category
- Partner with the media agency/media team to understand campaign/brand performance/drivers
- Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and impact of Media inputs
Guide on country communication strategy – media mix and asset quality & channel allocation process
Be the voice of consumer and guide fact-based decision making at the CCBT
Should be able to
Represent and lead CMI agenda at CCBT’s/ relevant forums: Know the facts and present these meaningfully with recommendations
Represent the consumer needs and market trends to guide and shape upcoming strategy and innovations: Know these and integrate with teams (global/ local) to land these
Connect with expertise leads, upskill self and embed new tools for the team - including Innovation methods, Digital compliance, Metrics that Matter for Digital performance of brands. Likewise, for engagement tools.
Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI network.
Extract, analyse and interpret and synthesise (multiple sources) into a clear and compelling story that drives action – for ad hoc projects or regular business processes.
Lead and support initiatives outside of project work to unlock growth opportunities to create excellent content.
Lead/support regional Personal Care workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category opportunities and issues analysis, trend spotting
To Succeed in This Role
Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key
Be comfortable working as part of a virtual and highly global engagement team and driving external orientation
Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders
Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal
Ability to manage multiple projects in a fast-paced environment and prioritize workload as requests will likely be more than resources allow.
A team player: accountable, open minded who likes to work in rapid and agile way
Good Academic Credentials, Digital Skills and Numeracy
At least 8+ year Market Research experience (CMI experience is advantageous)
Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities
Strong communication and presenting skills to present internally & externally
Good understanding of market research
Interest in human behaviour / psychology and neuroscience
Able to lead big projects
Good analytical skills
Leadership skills and potential to grow as a leader
Experience in media and/or communication insight research is a prerequisite
Good understanding of online and offline media landscape
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