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HC CMI Analyst

Anzeigen-ID:
R-49641
Kategorie:
Marketing
Ort:
Ho-Chi-Minh-Stadt, Ho-Chi-Minh-Stadt;
Taguig, National Capital Region
Veröffentlichungsdatum:
11/15/2022

Background:

The world around us has changed and if anything, the pace of change is accelerating. We are facing a lot of disruptors in the form of technology, channel shifts, consumer behavior changes and macro forces. It is the products & services and innovation culture that puts the human first which are winning the innovation game.

Th CMI Team in Unilever focuses on landing cutting edge, transformational innovation in the market which make a positive difference to consumers lives and in turn delivers disruptive growth for our business. We are right now looking for a dynamic and energetic Consumer Insights Professional to lead our Innovation Insights agenda for Homecare Southeast Asia.

Scope: Innovation will be focusing on two pillars:

1.New Product Development (NPD) and Core Innovations:  The focus here will be on funnel innovations and renovations of the core and NPD.  We will help the business generate& implement high growth & market/trend responsive innovations in short time.  We will do that by delivering bigger, faster & leaner innovations & implementing a new suite of approaches & toolkits in developing and testing innovations.

2.The Disruptive Innovations: It is all about Game Changers in this pillar.  We will identify and introduce new to the world products & services, and new business models.  This will include adjacencies, channels, and brand experiences as well as M&As (mergers and acquisitions) and Partnerships (licensing).  We will identify and utilize macro trends, Innovation metrics, monitoring & feedback to come up with disruptive innovation ideas and move them from ideation only to implementation (including prototyping, launch models, etc.)

Deliverables:

This role will be responsible for driving innovation GROWTH for Unilever Homecare in Southeast Asia, not just about generating, and testing new ideas. We will get there through rapid build/ measure/ learn loops as well as best-in-class research approach and implementation of cheaper and more agile research tools without sacrificing the required rigour.

Core Responsibilities:

  • Identify & integrate consumer insights into various innovation projects.  This will include funnel innovations & renovations on Core and NPD

  • Lead different innovation research projects from ideation/co-creation workshops to final testing of the full mix, using a differentiated pathway of methodologies depending on innovation type and risk to Unilever

  • Lead meta learnings, cross-pollination, innovation monitoring and real time management of innovation projects

Competencies:

  • You should be proactive in identifying new trends and innovation ideas on various categories and acting with speed & agility in landing them with the business partners. 

  • You should be connected externally with the latest competitive moves, innovation ideas and trends.  

  • You need to demonstrate strong collaboration, communication & presentation skills as you will be required to give internal presentations to senior brand and category leadership teams. 

  • You should have a founder mentality & Bias for Action in speed and simplification to embrace new disruptive innovation ideas that transform the business and unlock growth opportunities.

Skills/ Experience/ Qualifications:

  • 3+ years’ experience in Consumer Insights and Market Research

  • Personal passion for Innovations & Trends

  • Innovation research experience

  • Strong project management skills

  • Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making 

  • Strong communication skills both written and verbal

  • A team player: accountable, open minded who likes to work in rapid and agile way

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