Fabric Solution Marketing Director, Thailand

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Purpose of role:

Full Marketing leadership of the Thailand Fabric Solution business (Fabric solutions and Fabric enhancer) and oversight of digital transformation in Homecare. This role leads the full P&L and responsibility of the marketing function including marketing strategies, annual plans, innovation, media, brand equity, and design for channel.

This is a unique opportunity to work in a best of both worlds’ environment Global powerhouse brand, best practices, and Local Innovation with multiple channels from Retail to eCommerce.

The role also sits on the Country Leadership team and plays an instrumental role in the overall strategy of the company and the development, wellbeing, and engagement of employees.

Team Structure:

• Report to VP Home Care Thailand & MYSG

• Direct reports: 3 Direct Reports (Fabric Enhancer Lead, Breeze & Omo Lead) and total team of 10 (including management trainee)

• Broader Team: Leadership Team TH, CCLT – Regional Leadership Team, Global HC Teams and counterparts, Leading Agencies and Partners, Key Customers & Channel Leads, Supply Chain / R&D to influence development strategy.

Accountabilities & Responsibilities:

• Development of annual brand plans & budget to achieve targets

• Leads the development of local initiatives and deployment of Global innovation funnel.

• Ensure brand purpose is locally embedded and activated for each brand.

• Plan and execute efficient brand investment plan

• Lead the monthly S&OP process with cross functional team – CCD, R&D, Supply chain, and Finance

• Overseeing digital / precision marketing and data strategies for the business.

• People and team development

Consultation:

Homecare Leadership team, Marketing Leadership team, Business Operations, Channel and Category Director/ Managers, MT/GT Directors, Supply Chain and Finance

Essential Experience:

• 7+ years of marketing experience, preferably with cross-functional work experience

• 5+ years of experience working with multi channels (Hyper super/convenient/ General trade/D comm)

• Strong combination of mix development & execution experience

• Proven experience in developing and implementing effective and integrated Brand Marketing Plans

• Proven project and budget management experience

• Strong communication and interpersonal skill to influence stakeholders (global and senior

Desirable:

• Leading Broad Portfolios & Teams

• Strong understanding of Precision / Digital Marketing and Data Strategies

• Understand Thailand market well

Leadership Behaviors:

• Purpose & Service – Works from purpose for the good of others

• Personal Mastery – Always brings their best self

• Agility – Constantly curious & courageous

• Business Acumen – Generate value in Channels & Customers

• Talent Catalyst – Develops & magnifies the power of people

• Consumer Love – Creates better futures for our consumers everyday

• Passion for High Performance – Inspires the energy needed to win and grow

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